Search campaigns
Match your offer to the words potential customers use. Organise campaigns around services, products and search intent, with relevant ad copy and landing pages. Review search terms and negative keywords to reduce irrelevant traffic.
CAPTURE THE MOMENT OF INTENT
Be there when they’re looking.
Connect with people actively searching for your products or services. Build a Google Ads strategy around relevant searches, useful landing pages and the actions that matter to your business.
Discuss Google AdsSearchShoppingYouTubePerformance Max
The channel.
The role it plays.
Google offers more than a place at the top of a search page. Search can capture existing demand, Shopping can put products in front of buyers, and video can introduce your offer. The right mix depends on your goal, budget and the quality of your conversion data.
What goes into the work.
Shopping & Performance Max
For ecommerce, accurate product titles, prices and availability are essential. Shopping uses your product feed to present your range; Performance Max can reach across Google’s inventory. Evaluate sales value and product economics, rather than treating every purchase as equally valuable.
YouTube & display
Use video and visual placements to introduce your offer or support a longer buying journey. Choose creative and measurement that match the campaign’s role, rather than judging an awareness campaign solely by the last click.
Targeting & budget control
Start with the locations you serve, relevant languages and a clear budget. Refine campaigns using search intent and performance evidence. Targeting options vary by campaign type, so controls should follow the strategy rather than a fixed checklist.
Built for the outcome.
Lead generation
Build campaigns around specific services and direct each search to a relevant enquiry page. Track useful actions such as completed enquiries, then bring sales-team feedback into the review so inexpensive but unsuitable leads do not become the goal.
Ecommerce
Connect product discovery to purchase. Review feed quality, conversion value and acquisition cost alongside margin, stock and repeat-purchase potential. Keep brand demand and new-customer acquisition in view when assessing growth.
Know what the spend is doing.
Agree the conversion actions before launch. Review spend, cost per qualified lead or acquisition, and purchase value where relevant. Search campaigns commonly charge per click; charging and bidding models vary across Google’s campaign types. Ad spend and management fees are discussed separately.
A little more clarity.
Do I need to use every Google channel?
No. A focused Search or Shopping campaign may be the right starting point. Add other channels when the offer, assets, budget and measurement support them.
Can you work with an existing account?
Yes. Start with a review of the campaign structure, search terms, conversion tracking and recent results to identify what to retain and what to improve.
What budget do I need?
There is no useful one-size-fits-all figure. Competition, geography, conversion rates and the value of a customer determine a sensible test budget.
Your next move.
A clearer plan.
Tell us what you want to achieve with Google Ads.
Start a conversation