The Vets · US mobile vet care
1 → 20+ cities
Took acquisition from Miami alone to more than 20 cities over four and a half years on Google and Meta, reaching 5–7× ROAS at peak.
Independent media buyer · Tenerife
From the beach
to the summit.
I'm Lee, a senior media buyer with 15+ years in paid acquisition and over $60 million in ad spend managed. I run Google, Meta, Microsoft, native and TikTok ads for businesses that want more customers, not more clicks.
Start a projectMeet your media buyer
Hi, I'm Lee.
I've lived in Tenerife since 1997 and spent the last 15+ years buying ads: ten of them in-house at a marketing agency, rising from SEM specialist to Chief Marketing Officer and leading a team of media buyers, then independently since 2020.
Today I run Google, Meta, Microsoft, native and TikTok campaigns, mostly for US businesses. Every account is run by me personally, from the angle and the ad copy to the landing page and the tracking.
3,555 m · above the clouds
I don't chase clicks. I build campaigns around the leads and sales your business needs, and I tell you plainly what's working and what isn't.
$60M+ad spend managed
15+ yrsin paid acquisition
7 & 8-figecommerce stores scaled
EN · ESfully bilingual
The channels
Five channels. One person running them.
Google Ads
Be there when people search for what you sell. Search, Shopping, YouTube and Performance Max.
Google AdsMeta Ads
Reach people on Facebook and Instagram before they start searching.
Meta AdsMicrosoft Ads
Search beyond Google, on Bing and Microsoft's network. Worth testing on its own merits.
Microsoft AdsNative Ads
Taboola, Outbrain, NewsBreak and Revcontent, with advertorials and bridge pages that do the selling.
Native AdsTikTok Ads
Short videos made for the feed, judged on the sales and enquiries they bring.
TikTok AdsHow I work
How a campaign climbs.
Base · Understand
Your numbers first
Before spending anything, I learn your offer, your customers and your numbers, including what a lead or a sale is actually worth to you.
Ascent · Launch
Build and track
I choose the channels that fit, build the campaigns, and set up tracking so we both know what's working.
Summit · Grow
Keep what pays
I keep what pays, cut what doesn't, and move budget to where it earns most. You get short, plain-English updates, not a 40-page report.
Why work with me
You work with me. Not an account manager.
- I run every campaign myself. No juniors, no hand-offs.
- Your ad accounts stay in your name. You own them; I manage them.
- Simple reporting: what we spent, what it brought in, what's next.
- I work the whole campaign: the angle and the ad copy, the landing page, and the tracking behind it.
- I prefer long-term work to one-off projects. My clients have stayed for years, not months.
- I work mostly with US businesses, as well as in the UK and Spain, in English or Spanish.
Innerwell · US telehealth
+50% conversions
Grew Meta conversion volume by around 50% while holding acquisition cost to target, on six-figure monthly budgets.
Treexor · ecommerce, as CMO
$40k a day
Ran Meta for 12+ Shopify fashion brands at up to $40,000 a day, and scaled stores to seven figures, one past eight.
Running your own ads? I also do full ad account audits and strategy sessions.
Paid media consulting3,715 m · the next peak
Your next peak starts here.
Tell me a little about your business. I'll reply personally within one working day.
Prefer email? contact@canaryads.com
